Club Fitting & Building

Join the Alpha Club Fitting Team


Kent Sports, the company behind the Alpha Golf brand, has been designing and manufacturing golf equipment and supplies for almost 30 years.  Our passion and drive comes from collaborating with the top club fitters around the world.  In an effort to provide the best equipment for our fitters, we offer 3 additional versatile lines of products that cater to the needs and budgets of all types of players.  



Silver Diamond Series

Full line of drivers, woods, hybrids, irons, wedges, and putters designed with exceptional features and benefits at a great value. 



Black Diamond Putters 

Beautiful finishes on modern-classic putter designs perfect for the discerning player.  



Alpha Graphite Shafts

Lifetime-warrantied premium graphite shafts featuring 360° frequency matched calibration for outstanding performance.



Club Building Supplies

In addition, Kent Sports is also the largest wholesale distributor for brand name grips and shafts (both steel and graphite).  As a loyalty service to our network of hundreds of club fitters, we offer these products at the lowest possible prices.  This allows you as a custom club fitter to focus on what matters most - fitting your players!  See below some of the popular products we carry.  If you're looking for something not listed here, chances are we do carry it.  Please contact us so we can help!