[{"id":99343138913,"handle":"all-products","title":"All Products","updated_at":"2026-03-04T04:00:16-08:00","body_html":"","published_at":"2019-06-05T10:23:43-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All products"},{"column":"title","relation":"not_contains","condition":"display"}],"published_scope":"web"},{"id":14399137,"handle":"graphite-shafts","title":"Graphite Shafts","updated_at":"2026-03-04T04:00:16-08:00","body_html":"","published_at":"2013-12-30T15:34:00-08:00","sort_order":"best-selling","template_suffix":"original","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Golf Shafts"},{"column":"tag","relation":"equals","condition":"graphite shaft"}],"published_scope":"web"},{"id":461931020519,"handle":"project-x-denali-shafts","title":"Project X Denali Shafts","updated_at":"2026-02-16T04:00:12-08:00","body_html":"\u003cp data-start=\"130\" data-end=\"440\"\u003eThe Project X Denali delivers the \u003cstrong data-start=\"164\" data-end=\"220\"\u003esmooth, consistent performance golfers already trust\u003c\/strong\u003e, with a balanced profile that provides reliable feel and control. The new \u003cstrong data-start=\"295\" data-end=\"314\"\u003eDenali G2 Frost\u003c\/strong\u003e builds on that proven platform with \u003cstrong data-start=\"351\" data-end=\"393\"\u003eupdated materials and a modern graphic\u003c\/strong\u003e, offering an easy evolution of a known seller.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"731\"\u003eFeaturing \u003cstrong data-start=\"452\" data-end=\"495\"\u003eFocused Rotational Stability Technology\u003c\/strong\u003e, G2 Frost adds stability on off-center hits, while \u003cstrong data-start=\"547\" data-end=\"596\"\u003ehigh-modulus carbon fibers in the mid-section\u003c\/strong\u003e improve energy transfer and overall control, making it a confident option that fits quickly and appeals across a wide range of players.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"843\"\u003e\u003cstrong data-start=\"733\" data-end=\"753\"\u003eOriginal Denali:\u003c\/strong\u003e smooth, classic, proven\u003cbr data-start=\"777\" data-end=\"780\"\u003e\u003cstrong data-start=\"780\" data-end=\"793\"\u003eG2 Frost:\u003c\/strong\u003e updated materials, added stability, modern look\u003c\/p\u003e","published_at":"2026-01-23T12:13:40-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"denali"}],"published_scope":"web"},{"id":10123249,"handle":"project-x-shafts","title":"Project X Shafts","updated_at":"2026-03-04T04:00:16-08:00","body_html":"","published_at":"2013-05-21T10:49:00-07:00","sort_order":"alpha-asc","template_suffix":"original","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Project X"}],"published_scope":"web"},{"id":462027948263,"handle":"recent-additions","updated_at":"2026-02-27T04:00:18-08:00","published_at":"2026-01-24T12:16:02-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Recent Additions","body_html":"\u003ch4 data-end=\"544\" data-start=\"242\"\u003e\u003cstrong\u003eNOTE: LOG INTO YOUR WHOLESALE ACCOUNT FOR ACCURATE PRICING\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-end=\"544\" data-start=\"242\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"544\" data-start=\"242\"\u003eThis collection features \u003cstrong data-end=\"333\" data-start=\"267\"\u003enewly added products across grips, shafts, and key\u003c\/strong\u003e\u003cstrong data-end=\"333\" data-start=\"267\"\u003e accessories\u003c\/strong\u003e, selected to support growing demand as the \u003cstrong data-end=\"403\" data-start=\"377\"\u003egolf season approaches\u003c\/strong\u003e. These additions reflect what wholesale partners are actively requesting to stay ahead of early-season movement and evolving customer needs.\u003c\/p\u003e\n\u003cp data-end=\"801\" data-start=\"546\"\u003eAs demand builds heading into peak season, these products are seeing \u003cstrong data-end=\"640\" data-start=\"615\"\u003estrong early interest\u003c\/strong\u003e, particularly across high-performance shafts and premium grip offerings. Securing inventory early helps ensure shelves stay stocked as sell-through accelerates.\u003c\/p\u003e\n\u003cp data-end=\"1207\" data-start=\"1056\"\u003eThis page is designed to help you \u003cstrong data-end=\"1137\" data-start=\"1090\"\u003eidentify and act on new opportunities early\u003c\/strong\u003e, making it easier to bring in the right products before demand peaks.\u003c\/p\u003e"},{"id":461933936871,"handle":"top-performing-wholesale-products","updated_at":"2026-03-04T04:00:16-08:00","published_at":"2026-01-23T14:37:25-08:00","sort_order":"manual","template_suffix":"collection-with-promotion","published_scope":"web","title":"Top-Performing Wholesale Products","body_html":"\u003ch4 data-end=\"564\" data-start=\"258\"\u003eNOTE: LOG INTO YOUR WHOLESALE ACCOUNT TO SEE ACCURATE PRICES\u003c\/h4\u003e\n\u003cp data-start=\"162\" data-end=\"464\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"162\" data-end=\"464\"\u003eThis collection highlights the \u003cstrong data-start=\"193\" data-end=\"262\"\u003emost consistently reordered products across our wholesale network\u003c\/strong\u003e, based on aggregate order and sell-through data as the \u003cstrong data-start=\"318\" data-end=\"344\"\u003egolf season approaches\u003c\/strong\u003e. These proven grips, shafts, and key are moving quickly as partners prepare inventory ahead of peak demand. So be sure to get inventory now before its too late, ensuring your customers have what they need at all times. \u003c\/p\u003e\n\u003cp data-start=\"466\" data-end=\"687\"\u003eWholesale accounts carrying a broader mix of these core categories are seeing \u003cstrong data-start=\"544\" data-end=\"594\"\u003estronger sell-through and fewer inventory gaps\u003c\/strong\u003e, particularly across high-performance graphite iron shafts and premium multi-material grips.\u003c\/p\u003e\n\u003cp data-start=\"689\" data-end=\"729\"\u003eProducts featured here are selected for:\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"864\"\u003e\n\u003cli data-start=\"730\" data-end=\"758\"\u003e\n\u003cp data-start=\"732\" data-end=\"758\"\u003eStrong reorder frequency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"793\"\u003e\n\u003cp data-start=\"761\" data-end=\"793\"\u003eBroad player and fitter appeal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"828\"\u003e\n\u003cp data-start=\"796\" data-end=\"828\"\u003e\u003cimg\u003eReliable in-stock availability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"864\"\u003e\n\u003cp data-start=\"831\" data-end=\"864\"\u003eConsistent seasonal performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"866\" data-end=\"1033\"\u003eThis page is designed to help you \u003cstrong data-start=\"900\" data-end=\"935\"\u003eact early and stock confidently\u003c\/strong\u003e by showcasing what’s working right now across wholesale and season demand\u003cimg\u003e.\u003c\/p\u003e\n\u003cp data-start=\"866\" data-end=\"1033\"\u003e\u003cimg\u003e\u003cimg\u003e\u003c\/p\u003e\n\u003cp data-start=\"866\" data-end=\"1033\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"932\" data-start=\"749\"\u003e\u003cem data-end=\"430\" data-start=\"379\"\u003eUpdated monthly using wholesa\u003cimg\u003ele performance data.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"932\" data-start=\"749\"\u003e \u003c\/p\u003e"},{"id":16336837,"handle":"wood-shafts","title":"Wood Shafts","updated_at":"2026-03-04T04:00:16-08:00","body_html":"","published_at":"2014-02-09T15:27:00-08:00","sort_order":"best-selling","template_suffix":"original","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Golf Shafts"},{"column":"tag","relation":"equals","condition":"Wood Shaft"}],"published_scope":"web"}]
["200-250","2026 new","Add-45","All products","Brand_Project X","denali","driver-wood-shafts","golf-shafts","Graphite Shaft","Parallel Tip","project x denali","Project X Denali G2","project-x","Style_Wood Shaft","under-300","Wood Shaft"]
- Denali FROST is the second-generation evolution of the highly successful Denali Shaft line. - Enhanced with “Focused Rotational Stability Technology” - Designed to provide added stability on o-center strikes, promoting tighter dispersion. - Incorporates high-moduluscarbon fibers strategically placed along the tip section of the shaft profile - Ideal for players seeking improved consistency and tour-level performance.
