[{"id":441018089703,"handle":"all-grips","updated_at":"2026-06-13T04:00:19-07:00","published_at":"2025-01-08T11:34:22-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"ALL GRIPS","body_html":""},{"id":99343138913,"handle":"all-products","title":"All Products","updated_at":"2026-06-13T04:00:19-07:00","body_html":"","published_at":"2019-06-05T10:23:43-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All products"},{"column":"title","relation":"not_contains","condition":"display"}],"published_scope":"web"},{"id":14850917,"handle":"cord-golf-grips","title":"Cord Golf Grips","updated_at":"2026-06-13T04:00:19-07:00","body_html":"","published_at":"2014-01-12T15:36:00-08:00","sort_order":"best-selling","template_suffix":"original","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Golf Grips"},{"column":"tag","relation":"equals","condition":"cord"}],"published_scope":"web"},{"id":159418351713,"handle":"golf-grips","title":"Golf Grips","updated_at":"2026-06-13T04:00:19-07:00","body_html":"","published_at":"2019-12-29T14:34:52-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Golf Grips"}],"published_scope":"web"},{"id":7989506,"handle":"golf-pride-grips","title":"Golf Pride Grips","updated_at":"2026-06-13T04:00:19-07:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e","published_at":"2012-08-20T21:15:00-07:00","sort_order":"created-desc","template_suffix":"filtered.groups","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Golf Grips"},{"column":"vendor","relation":"equals","condition":"Golf Pride"}],"published_scope":"web"},{"id":140457312353,"handle":"golf-pride-mcc-plus4-grips","title":"Golf Pride MCC Plus4 Grips","updated_at":"2026-06-13T04:00:19-07:00","body_html":"","published_at":"2019-08-22T11:36:35-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"golf pride mcc plus4"}],"published_scope":"web"},{"id":92377022561,"handle":"golf-pride-plus4-grips","title":"Golf Pride PLUS4 Grips","updated_at":"2026-06-13T04:00:19-07:00","body_html":"","published_at":"2019-03-01T14:26:34-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Golf Pride"},{"column":"title","relation":"contains","condition":"PLUS4"}],"published_scope":"web"},{"id":14850945,"handle":"hybrid-golf-grips","title":"Hybrid Golf Grips","updated_at":"2026-06-13T04:00:19-07:00","body_html":"","published_at":"2014-01-12T15:38:00-08:00","sort_order":"best-selling","template_suffix":"filtered","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Golf Grips"},{"column":"tag","relation":"equals","condition":"hybrid"}],"published_scope":"web"},{"id":464858120423,"handle":"june-partner-picks-categories-we-re-watching","updated_at":"2026-06-13T04:00:19-07:00","published_at":"2026-06-12T08:37:04-07:00","sort_order":"best-selling","template_suffix":"partner-collections","published_scope":"web","title":"June Partner Picks: Categories We’re Watching","body_html":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe products below reflect the categories that showed the clearest and most consistent demand across our business in May. Rather than highlighting one-off sellers, we focused on the product families that moved steadily throughout the month and have now led for two months running.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThree categories stood out again: \u003cstrong\u003eswing grips\u003c\/strong\u003e, \u003cstrong\u003eiron shafts\u003c\/strong\u003e, and \u003cstrong\u003ewood shafts\u003c\/strong\u003e. Grips remained the highest-volume category by a wide margin, led by the \u003cstrong\u003eGolf Pride Tour Velvet\u003c\/strong\u003e and \u003cstrong\u003eMCC PLUS4 families\u003c\/strong\u003e. Iron shaft demand stayed broad across both graphite and steel, with the \u003cstrong\u003eFujikura Axiom \u003c\/strong\u003eand \u003cstrong\u003eMitsubishi MMT \u003c\/strong\u003eleading the way. And on the wood shaft side, the \u003cstrong\u003eFujikura Ventus family\u003c\/strong\u003e and \u003cstrong\u003eProject X Hzrdus Black Gen 4\u003c\/strong\u003e continued to drive the most interest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThis collection is meant to be a reference point, not a recommendation. You know your customers better than anyone, and these picks are simply here to give you visibility into where real demand is showing up so you can stock in whatever way makes the most sense for your business.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eIf you would like perspective on which categories may fit your specific customer base, we are always happy to help.\u003ca title=\"Shaft Finder Quiz\" href=\"https:\/\/shaft-quiz.grips4less.com\/\"\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Shaft Finder Quiz\" href=\"https:\/\/shaft-quiz.grips4less.com\/\"\u003e\u003cem\u003e\u003cstrong\u003eA customer wants a specific shaft but they aren't sure? Use our Shaft Finder Quiz so YOU can better serve them!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 data-start=\"3898\" data-end=\"4242\"\u003e\u003cem\u003e\u003cstrong\u003eNOTE: Log in to see accurate Wholesale Pricing \u003c\/strong\u003e\u003c\/em\u003e\u003c\/h4\u003e"},{"id":465606869223,"handle":"may-partner-picks-top-raw-shafts-based-on-custom-build-demand","updated_at":"2026-06-13T04:00:19-07:00","published_at":"2026-04-28T09:20:20-07:00","sort_order":"most-relevant","template_suffix":"","published_scope":"web","title":"May Partner Picks: Top Raw Shafts and Grips Based on Custom Build Demand","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe products below reflect the models with the strongest custom build demand across our retail side this season. If you are stocking for fitters or custom builders, these are the families worth knowing. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNOTE: Make sure you are logged in to see accurate wholesale pricing! \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e"},{"id":14399417,"handle":"midsize","title":"Midsize Golf Grips","updated_at":"2026-06-13T04:00:19-07:00","body_html":"","published_at":"2013-12-30T15:51:00-08:00","sort_order":"best-selling","template_suffix":"original","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Golf Grips"},{"column":"tag","relation":"equals","condition":"Midsize"}],"published_scope":"web"},{"id":157957161057,"handle":"swing-grips","title":"Swing Grips","updated_at":"2026-06-13T04:00:19-07:00","body_html":"","published_at":"2019-12-05T11:19:31-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Golf Grips"},{"column":"title","relation":"not_contains","condition":"putter"}],"published_scope":"web"}]
["All products","bct cord","Brand_Golf Pride","cord","Golf Pride","hybrid","iron\/wood","MCC PLUS4","medium soft","midsize","Model_Golf Pride MCC Plus4","new decade","new decade multicompound","New for 2014","New for 2015","rubber","Size_Midsize","soft","Style_Swing Grip","video=Hks8VPLYDtI"]
